I am a Digital Marketing professional with over 25 years work experience in B2B and B2C. Digital strategist, result and goal oriented with action driven approach and knowledge for technology and modern digital tools. Respected team leader and player with advanced experience of agile marketing processes and effective project management workflows. Strong customer focus and the ability to grow positive relationships within the company at all organizational levels.

EXPERIENCE

2019 – today + Siemens Healthineers

HEAD OF DIGITAL MARKETING
Drive the Digital Transformation of Marketing, Sales and Communication for the business area Diagnostic Imaging. Definition of campaign development processes, demand generation tactics, lead management workflows, account-based marketing and digital strategies for virtual events and exhibitions.
https://www.siemens-healthineers.com

2015 – 2019 + Sivantos

GLOBAL HEAD OF DIGITAL MARKETING
Definition of the multi-channel B2B2C digital marketing strategy for all product brands. Digital brand transition from Siemens to Signia. Managing global Content Marketing and Lead Generation campaigns.

2012 – 2015 + Siemens Audiology Solutions

HEAD OF DIGITAL MEDIA
Definition of the global digital marketing infrastructure and tools (Content Management, Marketing Automation, Social Media Management and Analytics). Design and implementation of digital campaigns for product launch seasons.

2001 – 2012 + Publicis

BUSINESS MANAGER WEB DEVELOPMENT
Team Lead Web Development. Responsible for Content Management Solutions and services. Implementation of an agile marketing workflow based on Scrum.

EDUCATION

1997 – 2001
Friedrich-Alexander-Universität Erlangen-Nürnberg
DIPLOMA COMPUTER SCIENCE

1994 – 1997
Universität des Saarlandes
PRE-DIPLOMA INFORMATION SCIENCE

2014
Certificate + Siemens Leadership Excellence
MANAGEMENT COURSE