Agentic AI
Designing and deploying AI agents that don't just answer — they act. From workflow automation to autonomous decision support, turning frontier models into dependable operational capability.
01Digital Business · Go-to-Market · Agentic AI
Turning technology into commercial growth
I work at the intersection of technical depth and commercial strategy — building digital-enabled business models, hybrid go-to-market motions and agentic AI that move enterprises forward.
20+ yrs
enterprise & digital
About
A commercial leader who speaks fluent technology.
I believe the future of B2B commerce lies at the intersection of technical depth and commercial strategy. My work connects the two: translating emerging technology — most recently agentic AI — into business models, go-to-market motions and customer experiences that create measurable value.
Over 20+ years in a global enterprise environment, I've led at the seam between product, technology and the market — designing hybrid go-to-market approaches that blend digital scale with human relationships, and building the digital-enabled business models that sustain them.
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Years in enterprise & digital
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Core areas of focus
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Goal: real business impact
What I focus on
Four fields where I create leverage
The themes I lead, advise and build around.
Hybrid Go-to-Market
Blending digital scale with human relationships. Orchestrating self-serve, inside sales and field motions into one coherent, data-driven engine for growth across complex B2B markets.
02Digital-Enabled Business Models
Reinventing how value is created and captured — from products to platforms, services and outcome-based models — with digital at the core rather than bolted on.
03Technology & Innovation
Staying close to the edge — evaluating emerging technology with a pragmatic, value-first lens and building the bridges that carry it from proof-of-concept to production.
04Experience
A career built in global enterprise
Leadership across technology, digital and the commercial front line.
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Aug 2019 – Present · 7 yrs
Siemens Healthineers
Head of Digital Marketing Transformation @ Diagnostic Imaging · Full-time
- Define global digital marketing, sales and communication strategies for the DI business area, supporting global Business Lines (CT, MR, XP, LP, D&A, MI).
- Lead the DI Agentic AI Initiative, investigating and piloting autonomous agent architectures to scale content operations and workflow efficiency.
- Establish Hybrid Go-To-Market (HGTM) structures to unify digital marketing campaigns with outbound sales development efforts via Salesloft and Seismic.
- Develop and scale global demand generation campaigns, lead management workflows and account-based marketing (ABM) models.
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Jan 2015 – Aug 2019 · 4 yrs 8 mos
Sivantos Group
Global Head of Digital Marketing
- Formulated and executed the global digital strategy across multiple B2B and B2C brands.
- Managed the global digital team, overseeing web presence, performance marketing and digital product launches.
- Built global marketing automation infrastructure and lead scoring systems.
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Feb 2012 – Jan 2015 · 3 yrs
Siemens
Head of Digital Media
- Responsible for global digital strategy, digital marketing and digital projects: web solutions, mobile solutions and apps, digital marketing and social media.
- Member of the Corporate Marketing Management Team.
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Oct 2001 – Jan 2012 · 10 yrs 4 mos
Publicis
Business Manager Web Development
- Responsible for the Web Development unit at the Erlangen location, focused on business solutions, mobile development, mobile apps and content management solutions.
Education
Foundations
- Friedrich-Alexander-Universität Erlangen-Nürnberg 1998 – 2002
Certifications
Continuous learning
- MES Certification May 2018
- Siemens Leadership Excellence — Management Course May 2014
Languages
Communication
- GermanNative
- EnglishProfessional
Get in touch
Let's build what's next.
Open to leadership opportunities and conversations at the intersection of AI, go-to-market and digital business. Drop me a line — I read every message.
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